Last updated: August 18, 2026
Bute Couture (“we,” “us,” or “our”) operates this website and store, along with the related content, features, tools, and services we offer (collectively, the “Services”), to give you a smooth and enjoyable shopping experience. Our store runs on WordPress and WooCommerce. This Privacy Policy explains how we collect, use, and share your personal information when you browse, shop, or otherwise interact with us. Where this Privacy Policy conflicts with any other policy on our site regarding the handling of personal information, this Privacy Policy takes precedence.
Please take a moment to read through this policy. By using our Services, you’re confirming that you understand how we collect, use, and share your information as described below.
Personal Information We Collect
“Personal information” refers to any information that identifies you or could reasonably be tied back to you. It does not include information that has been anonymized or de-identified in a way that prevents it from being linked to you. Depending on how you use our Services and where you’re located, we may collect:
Contact information such as your name, billing and shipping addresses, phone number, and email address.
Payment information such as your card number, payment account details, transaction records, and billing confirmations.
Account details such as your username, password, and any saved preferences.
Shopping activity including items you browse, add to your cart or wishlist, purchase, return, or exchange, along with your order history.
Correspondence you send us, including messages to our support team.
Device and technical data such as your IP address, browser type, and other identifiers tied to the device you use.
Site usage data such as how you navigate and interact with our website.
Where This Information Comes From
We gather personal information in a few ways:
Directly from you, such as when you place an order, set up an account, or reach out to us.
Automatically, through your use of our website and tools like cookies and tracking technologies.
From service providers who help us run our business and may collect or process data on our behalf.
From other partners or third parties we work with.
How We Use Your Information
We put your personal information to work in the following ways:
Running and improving the Services. This includes processing payments, fulfilling and shipping orders, handling returns and exchanges, maintaining your account, remembering your preferences, letting you leave product reviews, and personalizing your shopping experience with relevant recommendations.
Marketing. We may use your information to send you promotional emails or texts, and to show you ads for products you might like based on your browsing or purchase history.
Keeping things secure. We use your data to verify your identity, prevent fraud, and protect the safety and integrity of our Services. You’re responsible for keeping your login credentials private — please don’t share them with anyone.
Customer support. We use your information to respond to your questions and provide the assistance you need.
Legal compliance. We may use your data to meet legal obligations, respond to lawful requests from authorities, or defend our rights in a dispute.
When We Share Your Information
We may share your personal information with third parties under certain circumstances, including:
Service providers who support our operations — for example, payment processors, hosting providers, shipping carriers, and customer support tools.
Marketing partners who help us advertise our products, subject to their own privacy practices.
Parties you’ve asked us to share information with, such as when you request a product be shipped or link a third-party account.
Affiliated companies within our business group, if applicable.
Parties involved in a business transaction, such as a sale, merger, or restructuring of our business, or where required to comply with the law, enforce our policies, or protect our rights and the rights of our customers.
Hosting and Website Infrastructure
Our store is built using WordPress and the WooCommerce platform, along with trusted plugins and service providers that help us process payments, manage inventory, and operate the website securely. These providers may process personal information on our behalf strictly to help deliver our Services to you.
Links to Other Websites
Our site may contain links to third-party websites that we don’t own or control. We’re not responsible for the privacy practices or content of those sites, so we recommend reviewing their policies before sharing any personal information. Including a link doesn’t mean we endorse the linked site or its owners.
Children’s Privacy
Our Services are not directed at children, and we don’t knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you’re a parent or guardian and believe your child has shared personal information with us, please contact us so we can remove it.
Data Security and Retention
While we take reasonable steps to protect your information, no method of transmission or storage is completely secure, so we can’t guarantee absolute protection. Please avoid sending sensitive information through unsecured channels. We retain your personal information only as long as necessary to provide our Services, meet legal requirements, resolve disputes, and enforce our agreements.
Your Privacy Rights
Depending on where you live, you may have some of the following rights regarding your personal information, though these rights may vary and are subject to certain limitations:
Access — request a copy of the personal information we hold about you.
Deletion — ask us to delete your personal information.
Correction — ask us to fix inaccurate information.
Portability — request your data in a format that can be transferred elsewhere.
Opt-out of targeted advertising or data sharing for marketing purposes, where applicable under local law.
Manage communication preferences — unsubscribe from marketing emails at any time using the link in those emails. You may still receive essential, non-promotional messages such as order confirmations.
To exercise any of these rights, please contact us using the details below. We won’t discriminate against you for making a privacy request, and we may need to verify your identity before processing it. You may also authorize someone to submit a request on your behalf, subject to identity verification.
Complaints
If you have concerns about how we’ve handled your personal information, please reach out to us directly. Depending on your location, you may also have the right to file a complaint with your local data protection authority.
International Data Transfers
Your information may be stored or processed outside the country where you live. Where required, we take appropriate steps to ensure such transfers comply with applicable data protection laws.
Changes to This Policy
We may revise this Privacy Policy from time to time to reflect changes in our practices or for legal and operational reasons. Any updates will be posted here with a new “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or how we handle your information, reach out to us:
Bute Couture
Address: 901 E Union St, Morganton, NC 28655, United States
Phone: +1 (828) 475-0035
Email: support@butecouture.shop
Business Hours: Monday–Friday, 10:00 AM – 6:00 PM (Eastern Time)